Recent Article from http://www.edelmandigital.com/blog/
Posted in Uncategorized, Net-Working-The: Web, Social Bookmarking, Collecting Native American Art, podcast Secrets, Audacity, Edelman | March 16th, 2008 No Comments »
Lunchtime is the new prime time
Australian workers are using lunch breaks as an opportunity to keep up with gossip, goings on and breaking news via video streams on Australia’s largest news media sites. So much so that lunchtime is becoming the new primetime.
I presented at the Frocomm New Media & PR Summit in Sydney recently, and one of my fellow speakers was Pippa Leary from Fairfax Online (one of Australia’s largest media groups, owners of broadsheets Melbourne’s The Age and the Sydney Morning Herald, among others).
She described the huge growth in video delivery over the Fairfax Online network, from approximately 500,000 videos served in January 2007 to over 4.5m videos served in the month of January 2008 (with a particularly big spike when Heath Ledger died). The biggest spike, however, was during lunchtime, which Pippa described as the “new prime time”. She described how many people watched their short videos over lunchtime at their desks – when they had a spare 10-20 minutes.
http://www.edelmandigital.com/blog/
